The most successful corporate event planners are individuals with a natural talent and highly developed skill for planning corporate events that appeal to national and international clients as well as employees.
It is critical for event planners to consider a diverse spectrum of events. However, these events should meet the general tone of the business image. One way to maintain budgetary constraints for event planning is to seek out the services of vendors with ties to various types of events. A business that requires travel vendors on a regular basis can seek the type of event planning that fits into travel arrangements through their travel vendor. Invariably, accommodations may also be linked to certain business vendors who can provide discounted rates for event planning at conference, hotel and B&B accommodations.
Sports Travel Packages – Corporate Rewards Programs
Skilled event planners recognize the usefulness of sports travel packages for corporate rewards programs. For example, businesses that reward top sales and marketing teams find offering sports travel packages individually or on a group basis is a great motivational initiative that has a ripple effect that increases sales.
Choose the most popular sports travel events for each season. Winter sports like hockey or Olympic events like curling are usually at the top of the list of most desired events. Incorporate these sports travel packages into other types of programs for optimal value.
Incentive Travel – The Big Employee Motivator
In any business there are key functions that require maximum motivation from staff and teams. In areas where worker or workplace safety is a major focus, offer incentive travel to individuals who are best examples of motivation to other employees. Incentive travel also works well for sales and marketing, design and public relations staff and it is useful for technical staff like R&D chemists and design engineers.
The Basics of Event Planning
The basics of event plans actually begin with a well crafted plan over a specific time frame, depending on the budget allowed for events. The first step is to design an annual program of events, travel and incentive programs. Review the local events that have the greatest appeal. Then, plan well in advance travel and incentive programs so that all arrangements are timely and cost-effective. Events planned on a quarterly basis provide plenty of time for travel arrangements, reservations and potential changes, when necessary. Corporate event planners know that certain planned events require confirmation numbers to secure the specific number of patrons attending these events. When making reservations or securing bookings, be sure to allow for unexpected “VIP” patrons. It’s better to cancel additional bookings than have a VIP be denied the opportunity to attend a corporate event.